Etsy quietly deprioritizes shops that go quiet. Every morning you get the 3–5 highest-impact things to do — and why.
9 questions · about a minute · no card needed
Good morning, Artur
Today
4 tasks · about 10 minutes
Renew “Boho Hoop Earrings”
1 minRecency boost expired 3 days ago
$0.20 Etsy fee
Add 4 missing tags
3 min“Linen Apron” uses 9 of 13 tag slots
Fill attributes on “Ceramic Mug”
2 minMaterial and style fields are empty
Refresh your oldest listing
4 minNot updated in 94 days
Etsy’s search rewards recent activity. Each listing gets a temporary lift when it is created or renewed. When that window closes and nothing new happens in your shop, you slide below sellers who kept moving.
There is no warning email. Views erode a few percent a week, and most sellers only notice months later — when the orders have already gone.
The fix is not working harder. It is not going quiet.
Your health score is recalculated every day from your own shop’s data — four pillars, each with the reason behind its number. No jargon, no charts to interpret.
How recently you listed, renewed or updated — the signal Etsy reads as “this shop is alive”.
All 13 tags used, enough photos, filled attributes, a description that actually describes.
Listings pulling traffic but no sales, and where your views are trending against your own baseline.
Shipping on time, your rating and its direction, reviews that need attention.
Scroll through it — the screen follows each step. Hover a step to jump ahead; on mobile, tap.
Connect your shop
We read your listings, orders and reviews. We never message your buyers.
You can disconnect any time
We're Mary Ann and Artur — a married team. Mary Ann runs a creative Etsy shop and advises other sellers; she has lived every problem Stellashop sets out to fix. Artur builds the software.
The same thing came up in every shop she advised: everyone knows they should stay active, and nobody has a system for it. The tools you already pay for show dashboards. None of them tell you what to do this morning.
So we are building the coach she kept wishing existed — and our own shop is the first it runs on, before we ask anyone else to trust it with theirs.
Stellashop is pre-launch. Every other tool in this category opens with five-star quotes from sellers you cannot find. Here is what we can actually show you instead.
Our own creative Etsy shop gets every feature before anyone else does. The daily ritual has to survive a real seller with a real backlog first — Mary Ann, at her own workbench.
Mary Ann has run a shop on Etsy since 2016 and advises other sellers. The task list is built from what actually moved those shops, not from a keyword tool’s feature roadmap.
Full money-back within 14 days, no questions and no forms to fill in. Until there are real seller results to point at, the guarantee carries the risk instead of you.
When the beta produces real results, they go here with the seller's name and shop, published with their permission — and nothing before that.
Connecting a shop is a real act of trust. These are hard limits, not preferences.
Only your own shop’s data, and only after you authorize it through Etsy’s official OAuth: listings, orders and reviews. We never read your buyer messages — Etsy’s API does not expose them, and we would not want them.
Never. Every suggestion — tags, attributes, renewing a listing — is applied only after you tap to confirm. Where Etsy charges a fee, such as the $0.20 renewal fee, we show it before you decide.
No. Stellashop is an independent tool built by a seller. It is not affiliated with, endorsed by, or sponsored by Etsy, Inc.
The opposite. Dashboards hand you charts and leave the thinking to you. Stellashop does the thinking and hands you a short list: this listing, this reason, this much time.
The iOS app is in development. The shop diagnosis on this site is free and works today, and we are not taking payments yet — join early access and we will email you the moment the app is ready.
Planned pricing is $19.99 a month or $119 a year, with a 14-day money-back guarantee at launch. Nothing is charged today.
Nine questions, about a minute. You get the diagnosis whether or not you ever pay us anything.
Get my free shop diagnosisThe iOS app is in development — the diagnosis is free while we build.